According to the Drucker Institute, Amazon is leading the way as the world’s best-managed company.
Among five equally weighted ranking criteria – Customer Satisfaction, Employee Engagement, Innovation, Social Responsibility, and Financial Strength – Amazon was propelled to the top of the list with an Innovation score that was double that of second-place Microsoft.
Jeff Bezos, Amazon’s founder and CEO, attributes his company’s extraordinary innovative culture in part to how they communicate.
As one article explains, “Bezos has been known to shun powerpoint decks, preferring written memos.”
Being able to communicate ideas clearly and succinctly in writing is a powerful skill. It’s a catalyst for effective decision making.
“In a letter to investors, Bezos praised the company’s memos writing, ‘Some have the clarity of angels singing… They are brilliant and thoughtful and set up the meeting for high-quality discussion.’”
Writing is an act of thinking-out-loud. When we put words to paper, we can start to organize our thoughts and filter out the signal from the noise.
But good writing is rewriting. Like anything else worth doing well, it requires deliberate practice and repetition.
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